Scope of Work

UX Research

User Research
Strategic decisions start with deep understanding. I uncover user needs, behaviors, and motivations through interviews, testing, and audits — turning insights into design direction.

✔️ Stakeholder & user interviews
✔️ Usability testing
✔️ Competitor audits
✔️ Personas & user scenarios

Wireframes & Prototypes

Concept Validation
I transform research into structure. Through wireframes and prototypes, I validate ideas early, reduce risk, and help align stakeholders before visual design or development begins.

✔️ Information architecture
✔️ Wireframes (low to mid fidelity)
✔️ Clickable prototypes
✔️ User flows & task mapping

UX Systems

Scalable UX Systems
UX is not just about screens — it’s about structure. I build scalable systems that ensure usability, accessibility, and clarity across every interaction.

✔️ UX patterns & templates
✔️ Documentation for dev teams
✔️ Accessibility-ready libraries
✔️ Scalable interaction systems

Data-heavy Interfaces

UX for Data
Strategic decisions start with deep understanding. I uncover user needs, behaviors, and motivations through interviews, testing, and audits — turning insights into design direction.

✔️ Admin & internal tools
✔️ Data-heavy UX flows
✔️ Mobile & tablet adaptations
✔️ Usability in real-world workflows

My UX Process

Discovery & Research

Uncovering user needs, business goals, and industry context through stakeholder interviews, surveys, usability audits, and competitive analysis.
This phase builds the foundation for informed, user-centered design decisions.

Define & Strategize

Translating research into actionable insights by defining user personas, use cases, and information architecture.
I map out clear user flows and plan the structure of the experience to align with goals.

Wireframing & Prototyping

Creating wireframes and clickable prototypes to test layout, functionality, and usability early in the process.
This stage helps validate the concept and reduce costly revisions later.

Usability Testing & Iteration

Testing prototypes with real or representative users, gathering feedback, and making iterative improvements.
I refine interaction flows and improve clarity based on actual behavior and insights.

Handoff & Documentation

Delivering well-organized UX deliverables, user flows, and documentation for design systems or UI handoff.
Ensuring smooth collaboration with UI designers or development teams.

Tools I Use

I use a professional set of tools to conduct research, design, test, and optimize every user experience I create. From user journey mapping to high-fidelity prototypes — here’s what powers my UX work.

HotJar

Maze

OptimalWorkshop

Figma

UserTesting

Dovetail

Clarity

GoogleAnalytics

Miro

From Friction to Flow: Optimizing Product Experience for Conversion

This redesign tackled a familiar but critical challenge in e-commerce: turning a cluttered, cognitively demanding product page into a seamless, high-converting experience.

The original version suffered from poor hierarchy, scattered call-to-actions, low contrast, and competing visual elements — making it difficult for users to scan content, compare options, and proceed with confidence. Despite having a strong product, the experience was leaking user attention and trust.

My approach was to audit the entire experience from both user and business perspectives. I focused on:

Clarifying information architecture: separating intent-driven blocks (pricing, variations, shipping, trust signals) from supporting content
Strengthening the primary CTA: both visually and through strategic placement
Refining layout and interaction flow: ensuring responsive behavior and accessibility (e.g., touch-friendly sizing, contrast ratios)
Reducing cognitive load: by collapsing secondary information and using progressive disclosure patterns
Visual simplification: through restrained color usage, spacing, and microcopy clarity.

This wasn’t just a UI facelift — it was a UX-driven optimization rooted in user psychology and behavioral heuristics.

By reducing noise and guiding attention, we created a design that supports faster decisions, higher trust, and cleaner conversions — all without overwhelming the user.

Great UX doesn’t scream — it leads. This project exemplifies my design philosophy: think clearly, reduce friction, and elevate utility without sacrificing beauty. Whether working solo or with a team, I design for outcomes — and I don’t stop at “pretty.”

This redesign resulted in a more intuitive, visually appealing, and conversion-driven shopping experience — aligning user goals with business objectives.

Step Into a New Era of Gaming

A chaotic landing page overloaded with bright colors, multiple CTAs, and poor hierarchy — making navigation confusing and overwhelming for users.

A clean and elegant casino homepage with clear calls to action, refined layout, and a premium look, creating a much more inviting and trustworthy user experience.

Turning Chaos into Clarity

This dashboard redesign project transformed a cluttered and outdated financial interface into a modern, intuitive platform.
The old version overwhelmed users with dense tables, poor readability, and a lack of visual hierarchy — making it difficult to locate key financial metrics, user statistics, and pending tasks.

Through strategic UX improvements, the new dashboard focuses on clarity, efficiency, and better decision-making. Key KPIs are now highlighted at the top with clean cards, while user activities and system alerts are visually prioritized through intuitive charts and color-coded alerts.

Navigation has been streamlined with clear icons and better grouping of key sections, ensuring faster access to critical functions.

This UX-driven redesign not only improved usability and accessibility but also enhanced user satisfaction and operational efficiency for finance and management teams.

Transparent pricing. No surprises.

Looking for affordable UX/UI, website creation, or branding services? Download my detailed service catalogs in your preferred language. You’ll find starting prices, typical project scopes, and what’s included. Need a custom solution? Let’s talk and tailor a quote to your needs and budget.

Browse catalog (PDF) ENG

Bekijk catalogus (PDF) NL

Przeglądaj katalog (PDF) PL

Trusted by Clients

“The usability testing Anna conducted on our internal system revealed critical fields and flows that needed reworking. Her insights helped us fine-tune our tools for better efficiency and user satisfaction.”

Emily CarterProduct Owner

“After implementing the UX changes Anna recommended, we received fantastic feedback from our customers. Navigation became easier, interactions more intuitive, and overall satisfaction increased.”

James CooperHead of Product

“Our 4-month collaboration with Anna was extremely fruitful. Her strategic approach helped us improve our product significantly. We’ll definitely reach out to her again when we develop new features!”

Lotte JanssensMarketing Manager

“Working with Anna during the UX audit of our platform was a truly comfortable and professional experience. She quickly identified critical areas for improvement and provided clear, actionable insights, all while keeping communication open and stress-free.“

Felix SchneiderCTO (Chief Technology Officer)

“Thanks to Anna’s improvements to our e-commerce checkout process, we noticed a sharp decrease in abandoned carts and a smoother customer journey overall. Her UX expertise made a real business impact.”

Thomas De SmetE-commerce Manager

Graphic Design

Communicate visually with impact, creativity, and style.

Websites